MARTIN MAYNARD

Whether you need a flawless live-stream setup for a community event, high-impact drone photography, or a strategic digital makeover, I deliver tailored media services that work. Backed by Chartered Marketer credentials and an accredited mentoring background, I don’t just create content I build digital assets that drive results.

About

From the era of tape and vinyl to the modern digital age, I have spent my career at the intersection of media production, content creation, and community engagement. As the founder of Sounds Good Ltd, I specialise in high-quality live video streaming, helping brands, councils, and organisations connect with their audiences in real time.

My professional background is backed by rigorous standards, holding an Associateship from the Royal Photographic Society (ARPS) and Chartered Marketer status from the Chartered Institute of Marketing (CIM).

Beyond production, I am deeply passionate about supporting creative minds, small businesses, and community organisations. For 18 years, I managed volunteer stewards at the Glastonbury Festival, giving me a masterclass in large-scale volunteer leadership. I also give back to the business community as an accredited mentor for the government’s ‘Help to Grow: Management Course’.

When I’m not behind a camera or mentoring, I am dedicated to emergency communications. As a 45+ year member of RAYNET, I developed MEARL (Merseyside Emergency Area Radio Link), utilising church towers to maintain vital communications for volunteer groups and the Merseyside Resilience Forum (MRF).

Core Expertise: Video Production & Live Streaming | Digital Marketing Strategy | Volunteer Management & Team Leadership | Business Mentoring & Leadership Development | Emergency Radio Communications (G8CIX)

Interests

• Amateur Radio: Licensed operator (G8CIX).
• Aviation: Lapsed Private Pilot License (PPL).
• Maritime: Yachtmaster and former Royal Ocean Racing Club (RORC) Race Officer.
• Photography as an Associate Member of the Royal Photographic Society.

Director & Media Producer @ Sounds Good Ltd

• Lead all operations for a boutique media production company specialising in digital content creation and video live streaming.
• Deliver end-to-end live streaming and video solutions for local councils, churches, community organisations, and creative businesses.
• Adapt company capabilities across decades of technological shifts, moving seamlessly from traditional tape/vinyl formats to modern digital media.

Accredited Mentor The Help to Grow: Management Course

• Provide 1:1 mentoring to small and medium-sized business (SME) leaders, guiding them through strategic growth, leadership challenges, and operational efficiency.
• Facilitate executive-level frameworks to help business owners scale sustainably.

Senior Volunteer Steward Manager Glastonbury Festival | [18-Year Tenure]

• Directed and coordinated large teams of volunteer stewards at one of the world’s largest music and performing arts festivals.
• Developed a specialized framework for motivating, managing, and organizing volunteers in a high-pressure, fast-paced event environment.
• SIA trainer and Steward trainer also completed courses at the Cabinet Office Training Centre – Crowd Safety at Mass Gatherings, Working as a Liaison Officer

Member & Developer of MEARL RAYNET (Radio Amateurs Emergency Network)

• Designed and deployed MEARL (Merseyside Emergency Area Radio Link), a critical chain of radio repeaters mounted on church towers.
• Provide essential backup communication infrastructure for local volunteer groups and the Merseyside Resilience Forum (MRF) during emergencies.

Acredertations

• Chartered Marketer (Institute of Marketing)
• Accredited Mentor (The Help to Grow: Management Course)
• Associateship (Royal Photographic Society)